We view Hydrant as a product that can benefit anyone, but we lean female and active. We also play well in hot areas and with those who work outside.
As Hydrant is more of an additive product, we do target an above average HHI, but not significantly higher. Our younger set trends higher HHI than our older.
Aligned audience traits, products/services made for an active and healthy lifestyle, or those that partner well with Hydrant as a product. Brand examples: SoulCycle, Peloton, S'well, yoga brands (ex. Y7), Rumble, Strava, Whoop, Levels